Ad Specs for Gient Network
General Requirements
- Gient accepts GIF, JPEG, Rich Media & Third Party Served ads.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.
- Flash files must be published as version 8 or below, and the frame rate must be less than or equal to 24 frames per second.
For the ad to be made clickable, clickTag code (shown below) should be attached to an invisible button. The invisible button (a button that contains only a hit state) should be the same size as the ad unit and placed on the topmost layer of the Flash file. It must read exactly as shown below:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG);
}
}
Ad Units
| Size | File Size - Rich or Non Rich Media | Animation Length | |
| MPU | 300 x 250 | 30k | 30 seconds |
| Leaderboard | 728 x 90 | 30k | 30 seconds |
| Skyscraper | 120x600 or 160x600 | 30k | 30 seconds |
Expandable Ad Units
Expanding Skyscrapers and MPUs must be able to open to the left, and expanding leaderboards must be able to expand down.
The expanded portion must close within 15 seconds and must be clearly marked with a “CLOSE X” button in at least 10-pt type in the upper right hand corner of the expanded portion of the ad.
User-initiated expanding ads that expand upon mouse-over must clearly indicate their rollover functionality with language such as “roll over to learn more” or “roll over to expand.”
The expanded portion must automatically close when the user’s cursor moves off the ad.
| Size | Maximum Expanding Size | File Size | |
| MPU | 300 x 250 | 760 x 250 | 30k |
| Leaderboard | 728 x 90 | 728 x 360 | 30k |
| Skyscraper | 120x600 160x600 |
480x600 480x600 |
30k |
Site Skin
Top Panel (993x150):30k max
Important images and messaging in this portion.
50k max – no width/height restriction. Can be tiled to fill space if necessary.
It is strongly suggested that no messaging is placed in the sides for users with small screen resolutions.
Not clickable unless requested.
Front Page Button
Gigwise and Festivalwise only
300 x 100 graphic
30k max
